The Hard Sell for Schools

Create an effective business strategy and present your work to a panel of Dragons.

Objectives 

Hard Sell is a team event that simulates real world business pressures and encourages creative thinking. Hard Sell is designed to give students of business education, media and graphic design a cross subject, commercial context. 

The Activity 

Hard Sell is a business team building event designed to give students an insight into the processes and decisions that go into launching a new brand or product. 

Hard Sell is facilitated and driven forward by an experienced commercial team including entrepreneurs, marketing managers and graphic artists. 

Each team is given the same basic, blank item from which they must first brainstorm ideas and ultimately launch a world beating brand. The teams' products can be as serious or as weird and wonderful as they like - the sky is the limit!! It doesn't matter if it's a miracle rocket fuel or a new sports drink. 

As part of the team building activity Students will design logos, produce packaging, create billboard posters and film a short commercial. 

The event culminates in a Dragon's Den style sales pitch to our panel of experts. The pitch will incorporate a presentation and the premier of their TV commercial. But in which team will the Dragons invest their money? 

Key Returns

• Improves the ability of the individual to work as part of a commercial team
• Builds confidence and self belief
• Provides greater cohesion
• Nurtures leadership skills
• Hones presentation skills
• Provides insight into professional marketing, design and business skills 

Hard Sell is highly mobile and can be run in any suitable indoor space throughout the UK and Europe. If you prefer to take your students and staff offsite then we can recommend places and locations in your area where we have worked previously. Please note that the safest and most cost effective option is to run any activity on School Grounds. 

Health & Safety 

All EML team building activities have been thoroughly risk assessed

EML carries £5 million public liability insurance

Copies are available on request