Hard Sell for UK Trade and Investment
Objective:
To get a very senior team from this government department back to business basics. The organisors wanted their team to be able to understand what their clients go through in order to start businesses within the UK.
Solution:
We ran a full day version of our Hard Sell event at th O2 in central London. Teams were taken through the whole product lifecycle from initial brainstorming and design - to advertising and investment pitches.
Outcome:
The event was deemed a great success with high-level officials commenting on how a "back to the floor" approach gave them a much better insight into start-up enterprises.